Hasbro Inc. didn’t need to read the Zeitgeist to predict more than a year ago that “Black Panther’’ would be a monster hit.

The company’s expectation had little to do with the movie’s groundbreaking depiction of a black superhero from an African utopia.

“He has what they want in a superhero,’’ said Adam Biehl, Hasbro’s vice president of global brand strategy and marketing. Biehl said kids told Hasbro they liked the unbreakable armor and his claws, whose slashing abilities came in handy during a fight.

Hasbro Inc. didn’t need to read the Zeitgeist to predict more than a year ago that “Black Panther’’ would be a monster hit.

The company’s expectation had little to do with the movie’s groundbreaking depiction of a black superhero from an African utopia.

“He has what they want in a superhero,’’ said Adam Biehl, Hasbro’s vice president of global brand strategy and marketing. Biehl said kids told Hasbro they liked the unbreakable armor and his claws, whose slashing abilities came in handy during a fight.

100% of your donation goes directly to our charitable programs because all of our overhead is covered by our Founder’s speaker fees.


bookmarkyourlink.info
41aUbWnw73L